Entitled “Be The Drop”, this olfactory experience allows everyone to discover these two new fragrances from the point of view… of a drop of perfume, thus retracing its journey through the heart of the stills.
Two 360° videos of one minute each offer total immersion in the world of perfumery.
We can thus follow the journey of this drop of perfume, which is enriched along its journey by the different elements of each fragrance: leather and fresh woods for “Le Male”, and spicy whipped cream, white flowers and amber musk for “Classic”. The whole was culminating in a new composition: the Essence of Perfume.
At the end of this short film, Internet users discover the new design of Jean Paul Gaultier’s emblematic perfumes, taking the form of transparent faceted bottles.